Thousands of books are published daily; how do you stand in the crowd? You need professional book marketing services to get the best chances of sales success. There are multiple tactics to sell your book, like making your website, enhancing your social media presence, and using promotion tools or programs. 

However, only the pro authors know how to market their books strategically. The three most demanding services overcome the daunting challenge of book discovery, i.e., running the Amazon Ads, contacting book publishing websites, and approaching the target audience through email marketing. 

In this article, we provide professional book marketing services that will increase the book’s visibility online and help you beat your competitor elegantly. So don’t waste your time and energy; learn how to market your book to maximise sales this year. 

Professional Book Marketing Strategies 

Writing and publishing an online book is not difficult in today’s era. The real struggle is marketing the book. According to an estimation in 2007, the total book sales were $17.17 billion, but in 2021, the sales decreased to 825.75 million. Why did this happen? 

The only reason is that improper marketing strategy causes low sales. If you work with Traditional book publishing houses, you know they will also handle your marketing. But as a self-published author, Book promotion is merely your responsibility, which is not a tough row to hoe. 

All you need to know is how to reach your target audience and which online services will help you achieve your desired sales. It’s like getting your target readers interested in you and your work. In a nutshell, it’s a type of communication that requires proper planning and patience. 

Here, we discuss the three essential strategies that work for you. Let’s dive in 

Amazon Ads

Have you ever heard about Amazon Marketing Services? Today, it is an advertising tool known as Amazon Ads or Amazon Advertising. This tool helps authors to market their books on the Amazon platform directly. Although there are many other platforms, such as Facebook and BookBub ads, what makes Amazon ads unique? 

Other platforms do not help much, as people are distracted by videos or other content, whereas on Amazon, authors can advertise their titles. Your book appears in the Amazon Sponsored Products when someone searches for something. These ads also advertise your book in the “Also Bought” section. 

The other benefit is that it is a budget-friendly option, especially for beginners, as you need to Pay Per Click, not per impression. Your ads campaign dashes within five minutes and uses your book cover and metadata without demanding extra images. Last but not least, it also helps you to get the sales data on the dashboard. 

Book Promotion Websites

Collaborating with the book promotion sites is the second most potent professional book marketing strategy. These sites are an online advertising method to maximise your sales by increasing your book visibility to the audience related to your genre. But How do these sites help self-published authors? 

These sites have millions of followers and large mailing lists that help the authors reach their target audience. Such sites are experts in targeting passionate readers who love to buy books and review them. You can find many promotional deals on these sites, such as one-day book discounts, that captivate the audience and lead to more downloads. 

These book promotional websites also directly tell the Amazon algorithm about the organic traffic, downloads, and sales, which automatically results in a good ranking on Amazon. These sites include BookBub, Facebook, Books Butterfly, and more. But remember that the well-recognised sites charge some money for their services. 

Email Marketing

Do you want to transform your readers into life-long fans? If so, building an email list is the ultimate book marketing strategy. Email marketing is in your hands; you only need to know whom to target and when. After that, you can call yourself a successful author. 

For a successful sale, the first step is choosing the service providers. There are many well-known providers like Flodesk, ConvertKit, and Active Campaign, but because of the high pricing strategy, most authors prefer A2Z publishing as they provide more in less.  

After that, build your website so the readers know about you directly. When someone subscribes to your mailing list, please welcome them and offer any gift, like a whole novel or a missing chapter from a published book. You can also announce giveaways through a mailing that attracts readers and enhances sales. 

How A2Z Publishing Helps You in Attaining Proper Book Marketing Strategies

To stand out in competitive marketing, you need to leverage professional book marketing strategies by professionals with clear thoughts and endless effort.  Although there are many professionals in this domain, we always suggest A2Z publishing services. It helps you increase online visibility by running Amazon ads, collaborating with book promotion sites, and managing email marketing, thus enhancing your sales. 

Final Words

Marketing the book is an effective way of maximising sales and desired outcomes. Therefore, it is necessary to collaborate with professional book marketing services through personal efforts. You can find many service providers in the market; however, A2Z Publishing is the best. They have experts who manage your Amazon Ads email listing and work with book promotion websites. So what are you waiting for?