Are you overwhelmed in determining book marketing strategies to give your book the best chance? Then, it’s time to think out of the box. The world is proceeding fast, and you must learn something different from the rest to cope with the race. 

If you write just for fun, then it’s not a big deal. Still, if you want to reach the target audience, then as a self-published author promotion, you must know three main points: develop your marketing strategy, choose such tactics that perfectly align with your plan, and then put all your efforts in a timeline that aligns with the publishing process. 

Marketing a self-published book is brutal, but with proper planning, you can easily make yourself proud, reach your target audience, and profit online. There are hundreds of ideas to market your book, but only the right one will help you realise your dreams.  

This article mentions the top book marketing strategies that make you shine among the crowd. So, learn some fantastic tactics that create effective chances for self-published author promotion.

Amazon Ads

To become a competent bookseller, learn the art of Amazon ads. These ads help you reach all types of book buyers and secondary and tertiary readers during their book-purchasing journey. In the Amazon store, your book pops up in prominent places and assists you in reaching new audiences. Without mastering Amazon Ads, you cannot become a best seller. 

Book Promotion Sites

Many book promotion sites, like BookBub, Freebooksy, and Books Butterfly, are helping sellers by increasing their book visibility to the targeted audience. Such sites offer promotion deals like a one-day book discount that automatically increases downloads. They also generate email blasts that help boost engagement and sales. They also tell the Amazon algorithm that this book has more organic traffic and downloads, which results in a good ranking.  

Building Email Subscriber List

Building a strong email subscriber list helps authors directly communicate with the readers. This book marketing strategy has a higher engagement rate than any other source. By adequately learning this strategy, you can build a loyal fan base. You can use 

lead generation or book funnel technique so that the email newsletter helps with the subsequent launches. 

Create your Website or Blog

When you start working on your book, create a blog or website that keeps your audience updated. Update such articles on your site that your audience loves to read. For example, if you are writing about human psychology, update your audience about the latest research in this field and how your book helps them. You can also announce giveaways and launch dates about your book so the audience reaches you before you finish writing. 

Online Presence

There are many platforms where you can stay online and increase your organic traffic. You can join, search for popular websites with lots of traffic, and post your articles there. You can also contact different platforms that publish content related to your domain. There is also an option to feature an interview or a guest post with varying websites. This helps you to achieve an online presence. Last, always always enter your website or article link in the byline. 

Social Media

People like to stay updated through Facebook or Twitter in the digital era. Build an author page on Facebook, Twitter, or instagram and observe what content people like and share; once you get insight into the audience’s interest, start posting content that captivates more organic traffic. 

Comparison

Search the content related to your genre. Look for their writing style, cover design, typography, and all other relevant objects. Then, think about the plus and minus points you found in your competitor’s content and work on them. You can also check the reviews of each book and look for the audience’s wording and phrases. You can use those keywords in your book description, and this helps your book pop up. While working on your project, get insight into your book reviews, shortlist the good reviewers, and request them to review your book once it is accomplished. 

Reviews

One of the most potent book marketing strategies is to get reviews from your previous reviewers, send them a soft copy, and request them to share their suggestions with you. You can search for top reviewers on Amazon and ask them for your book review. However, Amazon does not post reviews for pre-order books; therefore, you need a paperback version of your book and link it with your ebook. This way, your ebook reviews will get posted on Amazon.  

You can also promote your pre-released book by posting a giveaway in Goodreader’s community, where over 65 million members share reviews daily.  For better book marketing, approach the authors related to your book genre, book bloggers, and newspapers for better reviews.

Book Blurb

One of the hidden marketing strategies is writing a compelling book blurb of almost 100-150 words. It should be written so that the audience gets curious about the book’s content and wants to read more. You can use compelling words and fictional and non-fictional opening and closing lines. This creates excitement among your audience and increases your organic traffic. You can also add any editorial reviews in the book Blurb.  

Cover Design

A book cover plays a vital role in increasing the sales ratio. On online platforms, people are attracted by cover design and colours. Therefore, hiring a professional cover designer is always the best strategy.

Distribution Channels

Amazon is the best platform for self-publication as it has its self-publishing services, such as KDP for ebooks and Create Space for print books, along with Amazon, Apple’s iBook, Kobo, Barness, and Nobles’s Nook cover almost 97% of ebook sale. 

Cover these distribution channels while planning your marketing strategy. 

Promotion Tools and Programs

Amazon offers many promotional tools and programs for self-published authors to achieve high sales rates, such as KDP Select, Amazon Author Central, and Expanded Distribution Program. All these plans have helped authors to enter the Amazon self-publishing world without breaking the bank. 

Besides these strategies, there are many other book marketing strategies for self-published authors to make a handsome amount. Like joining the Goodreader authors program, giving book giveaways and discounts, going to bookstores or book fairs, and much more. So always 

Final Words 

If you are a beginner, having a proper book marketing strategy will help you land your dream book on online platforms like Amazon. These forums are highly saturated, and only a keen researcher and mastermind with an incredible marketing strategy can take over the others. The above article discusses highly effective techniques that help many beginners achieve their goals by understanding that marketing is about communication.