- August 7, 2023
- Posted by: admin
- Category: Book Cover Design
Niche-Specific Categories: The Key to Success on Amazon KDP
- August 7, 2023
- Posted by: admin
- Category: Book Cover Design
Selecting the appropriate categories on Amazon for your book can have a significant impact on its visibility and sales. Categorizing your book accurately can help you reach your target audience and increase the chances of your book being found by potential readers. A carefully chosen category can also increase your book’s discoverability and ranking on Amazon, leading to more sales.
It is equivalent to “Long Tail Keywords” strategy in SEO, where you get ranked at long tail keywords much easier then main keyword. Amazon categories are based on search terms and interests of the audience hence there could be upto dozens of sub-categories for business and money main category.
Lets take an example, your book is about Interviewing Skills, So you want to get it enlisted in Job hunting careers sub categories. We can use Publisher Rocket to analyze it. The complete tree of the sub category is
Books > Business & Money > Job Hunting & Careers (meaning it is 2 x Step down category)
After analyzing its stats using Publisher Rocket, it will require to sell 87 books per day to reach Top10s list in this category. Also sales in this category averages 4000+ Books per month. The problem here is that in this category there are a number of large publishers and its high competitive category where a new book by an unknown author has very less chances of success (in terms of visibility).
This problem can be resolved by going another step down into the same category such as
Books > Business & Money > Job Hunting & Careers > Job Markets & Advice
It is interesting that now you will require to sell 1 x Book per day to reach Top 10 list and 9 x Books per day to get Best Seller Status on Amazon in this category.
So when you launch a book it is recommended enlisting your book in less competitive categories and if your books get a best seller badge then psychological it derives more sales from those who are browsing your book sales page. Even Amazon KDP recommend focusing on sub categories instead of main category.
Another important aspect of category selection is that on Book Sales Page Amazon does not show complete tree of the categories hence from buyers perspective it is impossible to know that you are buying a Best Seller from what category level (See category trees above).
While enlisting your books in less competitive categories its important that you don’t enlist them in highly irrelevant categories. Amazon has also started rejecting irreverent categories even if authors request adding their book to the specific category.
In addition to improving your book’s visibility and discoverability, selecting the right categories can also impact your book’s sales. When you list your book in the appropriate category, it can attract readers who are more likely to be interested in your book. This can lead to higher conversion rates and increased sales. Furthermore, as your book ranks higher in niche-specific sub categories, it may attract more attention and generate positive reviews, further boosting your sales and visibility on Amazon.
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