The publishing world has become extremely saturated, which means that author branding has become tough, and there needs to be a proper strategy to do the marketing. It does not matter whether the book is published traditionally or is self-published; the authors who have personal brands outshine the ones who leave the branding to chance.
Trust and Recognition Are Interlinked
There is a strong link between recognition and trust because, according to research in the “Journal of Marketing Theory and Practice,” brand personality and trust have a huge influence on the loyalty of consumers and their purchase decisions. When buyers have trust in the author and they consider them knowledgeable and authentic, it is more likely that they will purchase the book before even knowing details about it.
Brand Recall = Repeat Sales
According to research done by Dr. Jennifer Rowley in 2014, known as “Online Branding Strategies of UK Publishers,” it says that when author branding is consistent across all online platforms, it helps in creating brand recall that builds credibility as well as discoverability, which are going to drive the purchase intent.
Author as Entrepreneur: The Story of Success
The International Journal of the Book describes literary entrepreneurs as authors who engage in personal branding. When authors build their personal brand, they become micro-celebrities. This visibility helps them monetize not only their books but also their speaking engagements, newsletters, and courses.
What the Data Says: Branded Authors Always Outshine
A meta-analysis done in 2002 shows that the books that have an attachment with a strong personal brand sell more as compared to the ones that are written by lesser-known authors and the ones that do not have any online presence.
Factors That Influenced Branded Authors’ Success
- Having a voice on all the different online platforms.
- Engaging with the readers directly through different platforms like newsletters, Instagram, etc.
- Media visibility plays a huge role in an author’s success.
- Trustworthiness of the readers in all the authors.
Things To Know
- Always have a clear and consistent message for your brand, mentioning and defining your work.
- Always show yourself because readers connect to the authors more this way.
- Make your online presence count because it is going to play a huge role in your success.
- Branded authors can always sell their books at higher prices without affecting sales.
Conclusive Remarks
Authors need to know if they want to be successful that branding is not optional anymore; rather, it is a must. You have to make sure you are using the right strategies. Your customer should be able to connect with you on a personal level, and for that, you should be increasing your online presence and interacting with your readers.
