We all know that the digital world is moving too quickly, and it becomes really tough to keep up with the trend because they keep changing every now and then.
It does not matter which type of publisher you are, choosing the time of your book launch with any trending topic may give your book a boost, and help you generate immediate sales. But as soon as the trend ends, what happens next? Let’s dive right into the details and understand.
Publishing on a Trending Topic: Why Is It a Good Idea?
Choosing a trending topic for your book, or using the right keywords is a good idea for many reasons. Firstly, because it gives your book a boost on different platforms like Google and Amazon. Secondly, trending topics mean people are searching for that keyword, so why not give your book a boost and make them read something interesting?
The first example is the book ChatGPT millionaire that was launched and gained significant popularity for about a year, but in just the next year, everything changed. The competition increased to an extent that despite the keyword being in research, the popularity was lost.
If we talk about the examples, we cannot forget to mention how Deep Seek gained popularity for a short bit, as it was known to be a GPT alternative. There were so many publishers writing on the same topic, while the popularity ended too soon, and the content became unpopular.
The Right Strategy:
1: Use the Right Tools:
It is important to use the right tools to assess your competitors’ activity. This will also help you know the fluctuations in trends.
Google Trends is another way to know about trends, and you have to select “Books and Literature” on Google Trends when you are using it for your book.
2: Launch Quick, but Mindfully
As soon as Deep Seek became a trend, everybody was trying to publish books on the topic as soon as they could. One of the examples is of the publishers that wrote eight pages on the same topic and immediately published them.
This may look appe
aling, but this does not work when it comes to a longer run. You should not be in a hurry to launch any book on any topic, rather provide valid information and do thorough research, because even though speed matters, nothing ever can come close to quality and authenticity.
3: Assess Trends Life Cycle
We are all aware that trends fade, and you should not keep working on a topic that is already dying. As soon as traffic drops on any keyword and the conversions are slow, go towards organic methods and start working on the next topic.
4: Stay Within Niche
If you keep jumping on trends, you will have to write something on a new topic every month. It is better to choose a niche and then find different angles of it, and then write content accordingly so that you do not lose your loyal audience.
Misakes You Must Avoid
One mistake that authors often make is investing in running ads on a trend that has now faded away. If you think the keywords have died down, stop marketing immediately. You should rather switch to repurposing your content and optimizing for certain terms that are. You can also publish a new book that goes with the new trend.
Conclusion
The trends keep coming and going, which means you will have to be quick with the trend, but you will also have to understand when to stop working on it, as it dies down.
If you are doing it in the right way, you can:
- Get the best-selling title
- Engage loyal readers
- Get authentic reviews
But while you do, all of that is important to keep a check on all the tools so you know what is trending and what needs to be left behind.
Be quick, work smart, but never leave your authenticity for anything.
