Learning the art of promoting your content in the right way is important because there are many authors who, despite spending hours on social media, do not get views. But have you ever thought that one post could get you email subscribers, readers, and sales for a long time?
Tanya E. Williams is a historical fiction author who has achieved all of this and has literally turned Pinterest into a major component of her book marketing system.
Challenges That Tanya Faced
If we say Tanya did not find any challenges, we definitely are going to be wrong. She, just like other authors, has faced three major hurdles.
- Firstly, despite trying so hard, her content was not reaching any new readers.
- Her book promotions also did not last too long and definitely felt really exhausting.
- She, just like any other author, needed a marketing system that worked in her favor while she was writing.
One secret that Tanya explored is how Pinterest could deliver consistent traffic as well as build her organic audience.
From Social Posts to Search Visibility
A mistake that Tanya was making in her early marketing times was focusing on typical posts that faded really quickly. But when she shifted her focus directly to Pinterest, she built a system that kept working for her while she was only paying attention to writing.
Build Around Evergreen Content:
Her blog became the foundation of her success. Every post she made, including behind-the-scenes, providing writing tips, or any sources of historical notes, was turning into Pinterest pins that were being linked back to her website.
Optimize with Reader Search Terms:
She stopped writing what she thought people would read and started focusing on what people were really searching for. This is what Pinterest rewarded and built the foundation of her success.
Keep Visual Consistency:
Do not forget to focus on the visuals of the content that you’re posting because every color and every image speaks directly to your audience and brings your results.
Automate Consistency:
Her next focus was to schedule pink on a weekly basis rather than posting periodically to make sure there was something new to index.
Lead Viewers to a Next Step:
What really stood out for her was the fact that everything that she posted was linked to some sort of information. People click on her post and paint it because she was providing valuable content catering to every type of reader.
Results
The next question that must be going on in your mind is what exactly the results were after she did all of these things.
- One of the first things that she noticed was continuous traffic to her site even when months had passed after posting.
- She was able to see growth in her mailing list with the help of free content signups.
- The readers were engaging a lot with her new releases every single time
Pinterest definitely became an engine for her that kept her work alive even when she was writing for her next book.
Using Pinterest Trends to Market Books
Authors can definitely benefit from this effect by using Pinterest trends. This tool is beneficial and reveals what users are really searching for, which helps you create your content according to the reader’s interests.
Examples of seasonal patterns:
Winter: “cozy reads,” “holiday gift books.”
Spring: “self-growth,” “new beginnings.”
Summer: “beach reads,” “travel books.”
If you create pins around these phrases like “Top 5 Historical Fiction Reads for Winter” or “Perfect Gift for Book Lovers”, you are definitely going to shine through
Demography Stats
Demography stats and related terms have to be one of the most useful aspects of Pinterest. It will help you in laser-sharp focus ads for your books on Amazon, Google, and Facebook. At the same time, it will also show the related terms that can be targeted to bring you the results that you are really looking forward to getting.
Demography Stats on Pinterest Trends: How to apply them
If you’re wondering how you can apply these, we are going to assist you with that below.
- You have to start off by searching your genre on Pinterest trends.
- Then, understand what the phrases and topics are that are continuously rising.
- You have to then add those terms to the paint titles as well as board names.
- Always refresh the older pins with updated visuals as the season changes.
This is the data-driven approach that is going to blend both your creativity and timing and will help you stay relevant throughout.
Bottom Line
One thing that you have to understand is that Pinterest is not just about going viral; rather, it is about steady discovery. Tanya E Williams is living proof that when you’re focused and your approach is right, then your quiet marketing can absolutely shift to long-term readership.
You just have to focus on creating content that is unique, valuable, and definitely informative. Following the trends can definitely turn out to be beneficial for you and it is something you have to keep in mind. You will surely get results when you combine your creativity with the right strategy.Book a Marketing Consultancy Call to Kick Start Your Marketing.
